I have read an article, Someone should tell airbnb that travelers don't like booking tours online by Rosie Spinks, and found that it's very interesting and worthwhile to share it here.
"New data from travel intelligencer Skift found that online travel agencies like Viator/TripAdvisor, Airbnb, and GetYourGuide account for a mere 4% of global tours and activities revenues. This supports previous research from Phocuswright, which found in a 2017 report that online resellers accounted for just 3% of tours and activities sales globally.”
"In addition, factors like weather, shifting itineraries, and a preference for flexibility may mean that travelers prefer to make their decision about what tour to book once they’ve arrived. Or, they may want to wait until they’re on the ground and can field recommendations for their hotel concierge, or use their intuition."
"That said, GetYourGuide is betting on the fact that this sector will grow once customers trust the offerings and curation of platforms like theirs. Once they do, they feel they are perfectly positioned to capture the market. While Airbnb’s Experience play has focused on the unusual, unique, and peer-to-peer model, GetYourGuide has banked on the fact that most travelers—on their one trip to Paris, Rome, or Hong Kong—do not want to skip the iconic sights. Rather, they want to pay for streamlined experience, a professional and knowledgeable tour guide, and perhaps an opportunity to skip a queue."
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